With a contemporary visual voice, Lucila Blumencweig is a photographer who blends cinematic storytelling, crafted light, and emotionally attuned direction of talent.

Her recent international work includes global campaigns for Spaten beer, Emi Café Latte, and Danone, where she brought together her experience with kids photography and a distinctly modern aesthetic.

In Coca-Cola’s football campaign, her intuitive approach to movement and emotion elevated the visual narrative, while collaborations with Inca Kola and Topper Argentina (the latter shot in Ushuaia, Tierra del Fuego) and HP showcased her versatility across global markets.

Lucila’s imagery balances freshness and authenticity with a strong sense of atmosphere, making her a standout voice in today’s advertising landscape.